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OUR WORK
A selection of brand , campaign , and editorial direction projects.
Shown Selectively.
MELUHA LINENS
Brand imagery and Content Direction
Refined how the brand is seen — through imagery, composition, and content direction .
KARAM BY ALIA
Visual recalibration and Brand positioning.
Rebalanced visual language — preserving cultural depth while refining how the brand presents itself across imagery and touchpoints.
Brand Extension — Modern Line
Visual direction and brand system development
Defined a visual language that felt modern, restrained, and forward-facing — while remaining coherent with the brand’s established values and perception.
NO AGE — Studio Concept
Visual direction and Brand system
Focused on world-building — defining a visual language, tone, and system without relying on trend or overt narrative.
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