top of page
BRAND EXTENSION (MODERN LINE)
CLIENT
Confidential (Existing brand)
TYPE OF CLIENT
Established brand launching a modern sub-line
CATEGORY
Brand system · Visual direction · Brand extension
BRIEF
An existing brand sought to introduce a modern product line without diluting its established identity.
WHAT WE DID
We defined a new visual system that felt contemporary and forward-facing while remaining coherent with the parent brand’s values.
RESULT
A modern extension that allowed the brand to evolve without compromising credibility or recognition.
bottom of page