KARAM BY ALIA
CLIENT
Karam by Alia
TYPE OF CLIENT
Heritage-led food brand
CATEGORY
Brand rebranding · Visual identity · Digital presence · Content direction
BRIEF
Karam required a comprehensive rebrand to realign its identity with its cultural roots while preparing the brand for growth across multiple channels.
The existing brand lacked cohesion across visual identity, digital presence, and public-facing communication — particularly as the business expanded into new offerings and formats.
WHAT WE DID
We led the rebranding of Karam, redefining its visual identity, tone, and overall brand system.
Our role extended across brand touchpoints — including identity redesign, website development, content and visual direction for digital platforms, and visual coverage for events — ensuring the brand presented itself with consistency and control.
As the business expanded, we also established a distinct visual presence for its catering vertical, allowing new offerings to grow without diluting the core brand.
RESULT
A cohesive, contemporary brand identity expressed consistently across platforms, formats, and audiences.
The rebrand provided Karam with a clearer visual language, stronger digital presence, and the flexibility to expand into new business lines while maintaining cultural credibility.
